“Polki jewelry has had a successful year in 2024, and its classic style has captured the attention of people of all ages. At Dassani Brothers, we’ve seen a rise in the demand for meaningful and handcrafted jewelry that strikes a balance between upholding traditional workmanship and embracing individual personal preferences. Additionally, the year witnessed a positive increase in consumer interest, particularly in the wedding industry, where there was a notable increase in demand for bridal and groom jewelry, including statement pieces and lightweight pieces.
Additionally, since foreign markets recognize Polki jewelry as a symbol of elegance and tradition, the demand for export jewelry has been steadily increasing. By taking part in prestigious trade exhibitions like IIJS and JJS, we have been able to increase our industry visibility and establish connections with affluent customers.
We are optimistic that 2025 will be another great year for the jewelry business. There is a growing demand for jewelry that blends tradition with modern flare because to the increased popularity of destination weddings and custom-made designs. We think that the complex beauty of Polki jewelry will continue to draw attention from all around the world, serving as a link between contemporary luxury and India’s rich cultural heritage. Dassani Brothers is excited to keep spearheading this development and producing jewelry that appeals to both the classic style and the ever-evolving preferences of its affluent audience.
