Harmanpreet Kaur stepped away from the field to experience the action, while two-time Olympic medalist PV Sindhu stepped off the court to take on a popular fitness challenge, as PUMA and HYROX brought their ultimate disruptive race format to the city for the first time.
PUMA ambassador PV Sindhu competed in a mixed relay format, taking on eight 1 km runs paired with eight functional workout stations, including the sled push and rowing in a fitness race that demanded endurance, energy, strength, and everything in between.
Two-time Olympic medalist and PUMA Ambassador, PV Sindhu said,
“Badminton has always been my world – but HYROX is completely different. There is no opponent across the net, just you, the clock, and eight stations that test everything at once. I won’t pretend it was easy. But that is exactly what drew me to it. Harmanpreet Kaur cheered me on and brought an energy that pushed me harder. As athletes, we are always looking for the thing that makes us better at what we do. PUMA has always backed us to go beyond our sport, and this weekend, we did exactly that.”
World Cup Winning Captain and PUMA ambassador Harmanpreet Kaur said,
“I lead a team each time I step onto a cricket field but watching PV Sindhu take on the PUMA x HYROX challenge was a unique experience. We come from very different sporting disciplines, with very different training worlds, and watching her compete at the highest level was incredible to witness. HYROX tests you in ways your own sport doesn’t always prepare you for. That’s the culture PUMA and HYROX are building in India, and I’m glad I got to be a part of it. I would love to take on the challenge myself next year.”
While badminton and cricket met on a common ground, the Bengaluru edition of the fitness race recorded more than 8200 participants across categories, underscoring strong community turnout and growing interest in HYROX as a competitive format.
Shreya Sachdev, Head of Marketing, PUMA India, said,
“At PUMA, we have always looked to push sporting culture in the country forward. Participative sport is growing exponentially, with HYROX having introduced a new frontier for fitness enthusiasts to conquer. A 166% growth in participation from the previous edition shows the potential that HYROX as a sport has in our country. Our partnership with HYROX is pivotal in driving our vision for sport in the country and we look to consistently elevate the experience for participants, as well as introduce new audiences to this sport. Bringing the two sporting icons and PUMA ambassadors Harmanpreet Kaur and PV Sindhu for HYROX is our attempt to ensure the sport continues to reach and onboard more and more people.”
Deepak Raj, Country Head, HYROX India, said,
“It was amazing to see PV Sindhu and Harmanpreet Kaur at Ultrahuman HYROX Bengaluru. For athletes of their calibre to step into a completely different format says a lot about their mindset. They brought great energy to the floor and inspired a lot of people to push themselves.”
HYROX came to India in 2025 with events in Mumbai and Delhi, drawing more than 7,000 participants. The Bengaluru edition continues that momentum, expanding the footprint of the sport and deepening the engagement with a growing base of competitive fitness enthusiasts.
PUMA is the Official Sportswear Partner for all HYROX races worldwide. As part of the multi-year deal, PUMA works closely with the HYROX team to build the sport in India as well as develop a full range of high-performance apparel and footwear, season-on-season. Leading the lineup is the HYROX Deviate NITRO™ shoe built and engineered inside PUMA’s R&D lab to address the increasingly sophisticated needs of a HYROX athlete and vital for hybrid training.
As HYROX continues to scale, PUMA is building a structured pathway for competitive training in India, bringing global standards to the market while shaping the next phase of fitness as a performance-driven sport.
