Purple United Kids has reached a major milestone with the launch of its 100th store in Amritsar. The achievement signals a new phase in the brand’s journey as a purpose-led premium kidswear label built on quality, design integrity and a long-term vision for growing India.
The milestone represents more than expansion in store count. It reflects the brand’s evolution into a comprehensive kidswear ecosystem that combines thoughtful design, superior fabrics, immersive brand experiences and strong omnichannel accessibility. Purple United Kids continues to redefine children’s fashion by placing confidence, individuality and refined functionality at the core of its philosophy.
Focus on Holistic Brand Experience
The brand integrates product design, in-store engagement, digital presence and community connect into a unified strategy. This approach ensures a consistent and meaningful experience for both children and parents. Each collection encourages self-expression and confidence while aligning with the evolving preferences of modern Indian families.
“The launch of our 100th store in Amritsar is not just a retail milestone; it reflects the trust families place in our vision and our commitment to shaping the future of kids.” shared the leadership team.
Expansion and Omnichannel Growth Ahead
With a defined roadmap for retail expansion, omnichannel growth and deeper consumer engagement, Purple United Kids continues to strengthen its presence in India’s premium kidswear segment. The brand remains focused on delivering fashion that supports confidence, comfort and contemporary design for the next generation.
