Brand Collaboration | Business & Policy | Fashion Updates

Pure London Collaborates with GFF to Spotlight Emerging Fashion Talent

Published: February 8, 2024
Author: Fashion Value Chain

Pure London, in partnership with JATC, is teaming up with the Graduate Fashion Foundation (GFF) for the second consecutive season, demonstrating their dedication to nurturing budding talent in the fashion industry. The upcoming Olympia London show from February 11 to 13 will showcase designs from former Graduate Fashion Week (GFW) students alongside established brands.

This year’s event will feature the ‘Winners’ Catwalk’ presentation, highlighting the work of five promising graduates: Leah Holmes from Edinburgh College of Art, Joy Julius from Kingston University, Zoe MacCormack from Sheffield Hallam University, Adam Gronback from the University of Central Lancashire, and Jogaile Zairyte from the University of Portsmouth.

As part of the collaboration, Megan Doyle, Associate Director of the GFF, will lead a panel discussion during the Pure London x JATC event. The panel aims to provide valuable insights and advice for aspiring fashion professionals, offering guidance on navigating the industry after graduation.

According to Doyle, the Catwalk Show and Panel Discussion provide students with an opportunity to learn from industry experts and draw inspiration from the diverse talent pool nurtured by GFF member universities over the years. This initiative underscores the commitment of Pure London, JATC, and GFF to support the next generation of fashion innovators and foster a vibrant and inclusive fashion community.

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