PUMA and RCB Take Cricket Culture to Milan
PUMA India is taking the cultural energy of Royal Challengers Bengaluru (RCB) to the international fashion stage through a new collaboration with Indian designer Dhruv Kapoor.
The partnership brings exclusive PUMA × RCB designs into Kapoor’s distinctive design language. Statement jackets made their debut at Milan Fashion Week on September 22, 2026, as part of his Spring/Summer 2027 collection, Presence.
The collaboration brings together PUMA’s sporting heritage, RCB’s strong fan culture and Kapoor’s experimental approach to contemporary fashion.
Kapoor has reworked existing PUMA products through his design perspective. The pieces combine technical construction with handcrafted details and references to cultural memory.
The Milan presentation marks the first stage of the collaboration. Meanwhile, a wider PUMA × RCB × Dhruv Kapoor collection will reach fans ahead of the 2027 IPL season in March.
From Cricket Merchandise to Fashion
The collaboration builds on PUMA and RCB’s six-year partnership. Over time, the relationship has expanded how fans express their connection with the team.
The partnership has moved beyond traditional jerseys. It now includes athleisure and lifestyle products that bring RCB fandom into everyday dressing.
According to PUMA India Managing Director Ram Sridharan, athleisure accounts for nearly 40% of the brand’s overall RCB merchandise.
He described the Dhruv Kapoor collaboration as another step towards connecting sport, fashion and culture.
RCB CEO Rajesh V Menon said the partnership reflects the franchise’s wider approach to fandom. He also highlighted the shift from traditional jersey culture towards lifestyle and athleisure.
Therefore, the Milan debut explores how RCB’s sporting identity can translate into contemporary fashion.
Dhruv Kapoor Reinterprets Sporting Codes
For Dhruv Kapoor, the collaboration focuses on transforming familiar PUMA and RCB visual codes through his own design vocabulary.
The resulting collector’s edition jackets explore the relationship between performance wear and craftsmanship. They shift recognisable sporting elements into more fashion-focused constructions.
The pieces form part of Kapoor’s Spring/Summer 2027 collection, Presence. As a result, the PUMA and RCB partnership gains an international platform at Milan Fashion Week.
Collection Availability
Following their Milan debut, the statement jackets are expected to launch through PUMA.com, select PUMA stores, and selected Dhruv Kapoor stores and online channels.
The wider collection is planned for release in March 2027, ahead of the next IPL season.
The collaboration therefore extends beyond a Milan Fashion Week showcase. It also creates a new fashion-led way for RCB fans to engage with the team’s sporting identity.
