PUMA India has brought together two sporting worlds in a unique cross-continental collaboration, uniting Royal Challengers Bengaluru and AC Milan under its #RCBEverywhere campaign.
The collaboration features USA football star Christian Pulisic alongside cricket icons Virat Kohli, Rajat Patidar, and Phil Salt, who exchanged jerseys and sporting skills in a playful crossover between cricket and football.
In Milan, Pulisic donned the RCB jersey, stepping onto the cricket pitch with a bat in hand, swapping his signature dribbles for a drive. In return, Kohli, Patidar, and Salt showcased their football skills from India, creating a dynamic exchange that connected two sports across geographies.
Reacting to the collaboration, Kohli said, “Iconic clubs do iconic collabs. Ciao.”
The initiative places the RCB jersey at the centre of global sporting culture, leveraging AC Milan’s legacy as a seven-time European champion club and Pulisic’s international appeal. Interestingly, AC Milan’s origins trace back to its founding as a football and cricket club, adding historical relevance to this crossover.
Built on the insight that fans take jerseys beyond matchdays into everyday life, #RCBEverywhere transforms this behaviour into a global movement. By positioning the RCB jersey in new environments and unexpected sporting contexts, PUMA continues to expand the boundaries of fan engagement, connecting cultures, communities, and disciplines.
As the campaign evolves, the brand continues to push the jersey into diverse arenas, with global figures like Usain Bolt and cricketer Faf du Plessis contributing to its growing global narrative.
