This cricket season, PUMA India is taking fan engagement to bold new heights with its first-ever “Fan on a Billboard” campaign. Ahead of Royal Challengers Bangalore’s home game on April 18, PUMA is turning everyday fans into stars—virtually placing them on a live digital billboard alongside RCB icons Virat Kohli, Rajat Patidar, Krunal Pandya, Liam Livingstone, Bhuvneshwar Kumar, and Phil Salt.
In partnership with RCB, fans were invited via social media to visit PUMA stores in Indiranagar and Brigade Road, where photo booths offer a chance to pose with their cricket idols. Wearing the official PUMA x RCB jersey, fans can capture memorable images and see themselves projected on a high-visibility digital billboard in the heart of the city.
This immersive out-of-home (OOH) activation harnesses technology to bridge the gap between players and fans, allowing loyal supporters to experience a real-time moment of fame. With RCB leading as India’s most-followed cricket team on Instagram, this initiative amplifies PUMA’s commitment to championing fan-first experiences.
Shreya Sachdev, Director of Marketing at PUMA India, stated:
“In a digital world that often feels distant, we’re using tech to bring fans closer to their heroes. This campaign celebrates the passion of RCB fans and puts them right where they belong—beside their cricket icons.”
With OOH advertising in India surging to ₹4,650 crore in 2024, PUMA’s interactive campaign stands out in an increasingly crowded space, leveraging innovation to turn passive viewers into active participants.
The campaign follows a streak of bold activations by PUMA India—from AI-driven visuals in the Dive campaign to creating music anthems from live athlete sounds—redefining how sport and culture meet.
