-By Ankita Dutta
As the festival season begins, brands are looking for ways to seize the opportunities presented by this time of year. One such brand is Pull&Bear, which has renewed and expanded its partnership with Primavera Sound for a third year running.
To build on this collaboration further, Pull&Bear has crafted an experiential concept named ‘The Vision.’ Differentiating itself from the norm, The Vision encompasses a perfect integration of music, fashion, and creativity. Through this new concept, Pull&Bear aims to establish a stronger connection with its customer base.
One example of this new connection will be an exclusive limited edition capsule collection that will be sold only at Pull&Bear’s pop-up store situated within the festival. This collection has been designed to draw inspiration from the magical moments at sunset, as well as the music. The collection features a prominent motif of the sun orb of The Vision, elegantly showcased in the garment graphics.
Primavera Sound is an annual music festival held in Barcelona, Spain, at the Parc del Fòrum. A unique feature of the festival is that it takes place between the end of May and the beginning of June. It presents a perfect opportunity for brands to showcase their wares in front of festival goers, as they come together to enjoy music and festivities.
The renewed and expanded partnership between Pull&Bear and Primavera Sound aligns perfectly with Pull&Bear’s position as the most youth-oriented label within the Inditex portfolio. This collaboration is now in its third year, and the connection between the event and the retailer has grown stronger over time.
Compared to the previous years, the collaboration between the two brands has expanded with Pull&Bear and Primavera Sound working closely together to create a more significant impact. The new experiential concept of The Vision marks a turning point in this collaboration, as it presents an exciting new platform through which Pull&Bear can connect with its customer base.
In conclusion, the festival season is a time of year that brands look forward to for showcasing their wares. The collaboration between Pull&Bear and Primavera Sound is a strong example of how brands can leverage this season to connect with their audiences.
Pull&Bear’s new experiential concept, The Vision, represents an exciting new platform through which the brand can deepen its connection with its customers and establish itself as a leading youth-oriented label.
