Brands | Fashion Updates | Garments

PRGMEA advocates for a separate clothing policy.

Published: March 30, 2024
Author: Fashion Value Chain

The government should implement a distinct five-year “Apparel Policy,” separating the apparel industry from textiles, according to the Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA), which is advocating for the modification of the Textile Policy. This appeal is being made in light of the GSP Plus designation expiring and the US International Trade Commission’s (ITC) upcoming submission of its assessment of Pakistan’s competitiveness in the garment industry by the end of August of this year.

Mubashar Naseer Butt, the Central Chairman of PRGMEA, praised the government’s prompt action in reacting to the US ITC assessment of Pakistan’s garment industry’s competitiveness. He noted the importance of this action and said that Pakistan’s garment industry now has a great chance to increase exports. Butt emphasized the significance of the industry and the necessity to give it a unique identity.

For the following five years, Butt pushed for the introduction of a brand-new, autonomous clothing policy that would be in line with the textile policy. To handle issues unique to the apparel industry and maintain textile exports, he advocated for the federal government to create the Apparel Council. In addition, he emphasized the distinctions between the textile and apparel industries and underlined the necessity of focused policy.

The apparel industry has a lot of promise because it can generate jobs with comparatively little energy and financial requirements. Butt emphasized the sector’s importance in international markets and the necessity for Pakistan to take full advantage of new prospects, particularly in the US market.

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