A New Era for Refined, Down-to-Earth Elegance
Preston Lane, the burgeoning home care brand founded by lifestyle expert Preston Konrad and branding veteran Lisa Manice, is poised to take the home care industry by storm. The brand, renowned for its “refined, down-to-earth elegance,” has recently forged a strategic partnership with Centric Brands, a move that promises to propel Preston Lane to new heights.
Launched in 2020, Preston Lane offers a curated collection of home essentials, decor, and lifestyle accessories. The brand’s signature products, including all-purpose cleaners, dish soaps, hand washes, hand creams, and scented candles, are meticulously crafted in Italy and available at Nordstrom and the brand’s own website.
With Centric Brands’ extensive experience in licensing and brand management, Preston Lane is set to expand its product range and distribution channels. The partnership will leverage Centric’s operational expertise to streamline sourcing, logistics, and showroom operations, allowing Preston Lane to focus on its core strengths: innovation, design, and brand storytelling.
“We’re thrilled to partner with Centric Brands,” said Preston Konrad. “Their operational capabilities will empower us to scale our business and reach a wider audience.”
Konrad’s deep-rooted experience in the fashion industry, coupled with Manice’s strategic acumen, has been instrumental in shaping Preston Lane’s unique brand identity. The duo’s shared vision of democratising luxury for the everyday consumer has resonated with audiences, particularly on social media.
To further enhance its brand visibility, Preston Lane will be opening a pop-up shop at Hudson Yards in New York City during the holiday season. This physical retail experience will allow customers to immerse themselves in the brand’s aesthetic and directly engage with its products.
In addition to its retail expansion, Preston Lane is set to launch on Amazon, making its luxury home care products accessible to a broader audience. The brand’s commitment to quality, sustainability, and elegant design aligns perfectly with the growing demand for premium home care solutions.
As Preston Lane continues to evolve, the partnership with Centric Brands positions the brand for long-term success. By combining creativity, innovation, and operational excellence, Preston Lane is poised to become a leading force in the home care industry.
