Prémya, a women’s couture brand, has broadened its collection of ethically sourced and zero waste couture designed specifically for the modern Indian woman. The brand’s latest launch adopts a more minimalist approach, focusing on delivering premium designs.
The brand’s recent release aligns with the founder Manishii’s vision to offer a diverse range of women’s fashions that strike a balance between reality and fantasy, avoiding extremities in design while embracing signature romanticism. Their new collection aims for minimalism, showcasing understated elegance, emphasizing sensuality in a more substantial yet enchanting manner. The color palette spans from timeless black to white and pastel neutrals, featuring fabrics like weightless georgettes, tulle, Chanderi, and organza.
Prémya was launched by Manishii Joshi as a couture brand that blends craftsmanship with sustainable design principles, focusing on zero waste techniques. Collaborating with fourth-generation artisans across India, the brand specializes in occasion wear, catering to women who appreciate both traditional and contemporary styles.
The label is available at various multi-brand premium fashion boutiques in India, both online and offline, including Pernia’s Pop-Up Shop, Elahe, Lilly’s Boutique London, Aashni & Co, and others.
