Business & Policy | Fashion Updates

Prateek Chugh was appointed Vice President of D2C Business.

Published: March 22, 2024
Author: Fashion Value Chain

Bengaluru, March 2024: Simpl, India’s foremost Checkout Network announced the appointment of Prateek Chugh as its Vice President of Direct-to-Customer (D2C) Business. He brings with him over 10 years of experience with companies such as Classplus and OYO.

In his new capacity, Prateek will play a pivotal role in expanding Simpl’s D2C arm by implementing sales strategies, cultivating crucial merchant partnerships, and executing strategic business initiatives. As Simpl intensifies its focus on fortifying partnerships with merchants and expanding its customer base, Prateek’s leadership will be indispensable in steering the company toward its ambitious goals. His wealth of experience and proven expertise in navigating complex market landscapes position him well to spearhead this crucial phase of Simpl’s growth journey.

Welcoming to the team, Khanaz K.A, CXO at Simpl, said, “As an organization, we are committed to empowering businesses of all scales to go online by building state-of-the-art checkout solutions and complementing our ever-expanding merchant and customer base. In this endeavor, we are delighted to have someone of Prateek Chugh’s stature, who brings solid leadership experience in building and expanding businesses, as well as setting up strong, systems-driven organizations.

Prateek Chugh, Vice President of direct-to-customers (D2C) Business at Simpl said “The D2C ecosystem in India is experiencing rapid growth, accompanied by its unique set of challenges and opportunities. Simple is at the forefront of solving these challenges while helping to build trust with consumers. I am excited to join the dynamic team at Simpl and spearhead its D2C arm.

With over 26,000 merchants and millions of customers choosing Simpl as their preferred checkout partner, the company has over the last several years developed and strengthened its artificial intelligence-powered technology platform, which powers consumers’ checkout journey seamlessly and helps merchants improve their business.

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