Brands | Fashion Updates

Prada has added K-pop phenomenon ENHYPEN as their latest brand ambassador.

Published: June 16, 2023
Author: Fashion Value Chain

-By Ankita Dutta.

ENHYPEN, the popular seven-member K-pop group, is venturing into the world of fashion through a collaboration with luxury fashion house Prada. The group has been showing their support for Prada for months by sporting the brand’s clothing and footwear in various events and award shows. The collaboration was hinted at during Prada’s Fall 2023 menswear show, which ENHYPEN attended earlier this January.

ENHYPEN members Sunghoon, Jake, and Niki have also shared photos of themselves wearing Prada apparel and footwear on their social media accounts, further solidifying their partnership with the brand. Collaborations between K-pop stars and major fashion houses are becoming increasingly common as the Hallyu wave, or the global popularity of South Korean pop culture, continues to spread.
Louis Vuitton, a French luxury fashion brand, recently appointed Descendants of the Sun actor Song Joong Ki as its global ambassador. Song joins the likes of J-Hope from BTS and Hyein from NewJeans, who have also previously represented the brand. This trend highlights the increasing influence of South Korean pop culture on the global fashion industry.

The praiseworthy Korean band ENHYPEN is enthusiastic and looking forward to collaborate with the prestigious brand Prada. The group said in a statement from WWD that they are looking forward to the synergy that Prada and ENHYPEN will create. The collaboration between the two is expected to further elevate ENHYPEN’s global presence and reach, while also expanding Prada’s consumer base within the K-pop and wider Hallyu fan community.

In conclusion, the partnership between ENHYPEN and Prada is a testament to the growing influence of K-pop and Hallyu on the global fashion industry. The collaboration is poised to benefit both parties and is an exciting development for fans of both the group and the luxury fashion brand.

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