The fashion innovator Powerlook has unveiled its ‘Summer 24’ collection, which is designed to satisfy the tastes of Indian men who are eager to invest in comfort and style. The captivating ‘Summer 24’ collection was unveiled in the latest captivating film on social media sites like Facebook, LinkedIn, Instagram, and YouTube for fashion aficionados who cherished the serene charm of desert aesthetics and sandy dunes fit for any special event.
Powerlook used a video that has impacted and reached millions of young guys to present its carefree “Summer 24” collection. The idea of the movie is to use Powerlook’s summer 24 collection to beat the summertime heat. The movie conveys “Desert Vibes” and implies that you can be at ease in the sweltering heat. The movie captured the spirit of walks amongst sand dunes, where the soft whisper of the wind blends in with the atmosphere of the desert.
Amar Pawar, Co-founder & Chief Fashion Designer of Powerlook, expressed, “Our collection epitomizes the essence of summer – lightness, freedom, and joy. The aim is to evoke the same sense of excitement and comfort in our customers as they experience their favorite summer moments. From flowing oversized shirts to relaxed bottoms, Powerlook presents a range that embodies the carefree spirit of summer, allowing individuals to beat the heat in style.
Raghav Pawar, Co-founder of Powerlook, underscored, “The film beautifully encapsulated the spirit of our latest collection. It transcends mere clothing; it embodies an experience of effortless style and comfort amidst the summer heat. Even if it’s working from home working, or just having a gala time with friends and family, this new collection will be a go-to option as it echoes vivacity.
