Powerlook, the men’s fashion brand, is aggressively pursuing brick-and-mortar expansion, recently unveiling five new retail locations across three Indian states. This strategic move aims to bolster the brand’s offline presence and drive substantial revenue growth. The newly established stores, spanning a total of 30,000 sq ft, are situated in key urban centres: Ghatkopar (Mumbai, Maharashtra), Vadodara and Surat (Gujarat), and Bengaluru (Karnataka).
This expansion increases Powerlook’s retail footprint to 13 stores across four states. The company has publicly stated its intention to reach 15 physical stores by the close of the current fiscal year. This aggressive retail strategy complements the brand’s existing online presence across various e-commerce platforms. Company leadership has indicated that each new store opening has typically generated a 25-30% surge in sales, validating the effectiveness of their expansion model. Looking ahead, Powerlook anticipates a 50% increase in revenue for the current fiscal year, projecting a topline of Rs 150 crore, up from Rs 100 crore in the previous financial year.
