Plans to add 42 stores during FY26 as a part of its expansion strategy in entire South
Calicut, December 20, 2024: Popees Baby Care, leading baby care products retailer, is adding four more exclusive brand stores in Kerala, two stores in Mukkam (Calicut) and Chavakkad (Thrissur) are opened during the week and opening other two stores by end of the week.
The company plans to add 42 stores during FY26 which would take the total count of the stores to 118 stores. The expansion would be in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and also one store each in all metros and other large cities in the country. This expansion plan will propel Popees to being one of the largest national baby & childcare brands.
The company is also gearing up for a launch in Abu Dhabi & Sharjah by opening 2 showrooms in Sahara Centre Sharjah and Dalma Mall in Abu Dhabi.
Shaju Thomas, Chairman & MD, Popees Group said, “We are delighted to celebrate two decades of our successful journey and five years of our retail journey.
We would like to position our company as a retailer rather than a distributor, our share of retail revenues are going to be steadily increasing during the current year and years to come.
The current expansion envisaged is expected to propel us to being one of the largest national baby & childcare brands. I am obsessed with quality, and that’s at the centre of everything we do. Going forward, we will also add more SKUs like footwears, high value toys like remote cars etc to explore their immense potential.”
Popees collection of baby clothes caters to every stage of a child’s early years, from the magical first year to the playful six-year-old. The company produces everything from baby oil and soap to baby wipes and fabric wash. The product range includes toys, baby soap, body wash, shampoo, lotions, and towels, among others, although a significant share of the sales still come from clothes.
About Popees Baby Care:
The journey of Popees Baby Care, the brainchild of Shaju Thomas, began in 2003 with a simple yet profound vision – to provide the best possible care for babies, ensuring their comfort, safety, and happiness. With a diverse range of products that include diapers for children, soap, wet wipes, fabric wash, footwear, toys, baby oil, cream, and powder, besides maternity products for mothers, Popees has become a household name synonymous with trust and quality.
