Popees Baby Care has strengthened its retail presence in Kerala with the inauguration of its 107th store at Nadapuram in Kozhikode. Located at GP Arcade, the new outlet marks the brand’s first Exclusive Brand Outlet (EBO) in the region, bringing its range of baby care products closer to local consumers.
The store was inaugurated by Dr. T.P. Salavudheen, Senior Consultant Pediatrician at Nucleus Hospital Nadapuram, in the presence of key company representatives including CEO Jayanand K, Sales GM Sunil Warrier, Retail Operations Head Mithun Yesudas Antony, and members of the Popees team.
Expanded Product Offering
The newly launched store features a comprehensive portfolio including baby wear, baby care essentials, maternity wear, toys, and accessories. The brand continues to emphasise safety and quality, supported by its rigorous 28-point quality check process across all products.
A key highlight of the store is Popees’ bamboo essentials collection, which offers eco-friendly, soft, and skin-friendly products designed for enhanced comfort and sustainability.
Strengthening Regional Presence
The launch witnessed strong participation from parents and families across Nadapuram, reflecting positive consumer response and reinforcing the brand’s growing footprint in Kerala’s baby care retail segment.
Conclusion
With the addition of its 107th store, Popees Baby Care continues to expand its physical retail network while focusing on quality, sustainability, and accessibility. The Nadapuram outlet further strengthens the brand’s presence in South India and aligns with its broader growth strategy.
