Kochi, July, 2024: Platinum Guild International (PGI) India concluded yet another successful edition of its annual ‘Platinum Buyer-Seller Meet,’ on the 4th and 5th of July 2024. The esteemed occasion, which takes place annually, unites the biggest names in the jewelry sector and provides them with a forum for cooperation and group business growth for platinum. The recently concluded event, which took place at the Grand Hyatt, Kochi, provided partner retailers and manufacturers under the PGI program with a significant business opportunity to share new designs, innovations, cutting edge technology, and best practices while examining the most recent platinum jewelry collections.
The vibrancy and excitement exhibited by the manufacturer booths confirmed the increasing popularity of platinum jewelry under the three PGI brands: Platinum Love Bands, Men of Platinum, and Platinum Evara. The much awaited MS Dhoni Signature Collection, which is scheduled to debut later this year in time for the holiday and wedding seasons, was given an exclusive sneak peek to retailers. The stores made significant purchases and restocked for the forthcoming season, demonstrating the general desire for platinum.
A significant development in the field of metal innovation was also announced at the event: a novel platinum alloy that might revolutionize the design and production of platinum jewelry. The difficulties jewelers encounter while working with platinum led to the development of Inoveo Platinum.
Executive Head of Market Development for Platinum Group Metals at Anglo American, Benny Oeyen, stated during his presentation that Inoveo Platinum will give the jewelry sector the best platinum has to offer. This new platinum alloy was developed using digital chemistry and artificial intelligence to mimic the workability of white gold while boosting the metal’s essential qualities, which include its naturally occurring white color, resilience to wear, and durability.
Tim Schlick, Chief Executive Officer of Platinum Guild International (PGI), and Vaishali Banerjee, Managing Director of PGI India, gave very educational talks and presentations prior to the evening gala dinner, detailing the rapidly expanding market for platinum jewelry in India.PGI India’s Director of Consumer Marketing, Sujala Martis, revealed the season’s lineup of marketing initiatives. Responses to the intriguing new marketing campaign featuring M S Dhoni were extremely enthusiastic.
Vaishali Banerjee, Managing Director of PGI India addressed Speaking about PGI India’s solid relationships with top manufacturers and retailers, Vaishali Banerjee, Managing Director of PGI India, stated, “It is encouraging to see the event emerge as a marquee industry event with such enthusiastic participation from manufacturers, retailers, and industry leaders.” The success of these kinds of events emphasizes the significant potential that platinum jewelry has in the nation for all markets.
Tim Schlick, Chief Executive Officer of Platinum Guild International (PGI), shared his thoughts on the 2024 Platinum Buyer-Seller Meet: “The recently concluded Platinum Buyer-Seller Meet highlighted the immense potential of the platinum jewellery industry in India. This annual event symbolizes our commitment to nurturing and empowering strategic partnerships with retailers and manufacturers.
