Fashion Updates

Pink is the New Black: Greta Gerwig’s Barbie Movie Inspires Global Demand for the Colour

Published: July 24, 2023
Author: Fashion Value Chain

The colour pink has been making a comeback in recent years, and it’s all thanks to Greta Gerwig’s upcoming movie Barbie. The film, which stars Margot Robbie and Ryan Gosling, has been generating buzz for its over-the-top pink aesthetic. The set design, costumes, and even the marketing materials are all dripping in the iconic colour.

In fact, the film’s use of pink has been so popular that it has caused a shortage of the colour in some parts of the world. According to production designer Sarah Greenwood, the film’s set design required so much pink paint that it drained an entire company’s supply.

This resurgence of pink is being dubbed “Barbiecore,” and it’s quickly taking over the fashion world. From runway shows to street style, pink is everywhere you look.

With the most recent being the Valentino Fall-Winter 2022-2023 collection.  It’s not just fashion that’s been influenced by Barbiecore. Home décor, beauty products, and even food are all getting a pink makeover.

But what’s behind the sudden popularity of pink? Some say it’s a reaction to the dark and gritty aesthetics that have been popular in recent years. Others believe that it’s a way for women to reclaim a colour that has been traditionally associated with femininity.

The resurgence of pink is a refreshing change of pace. For too long, the colour has been associated with stereotypes about femininity. The Barbie movie is helping to change that, and it is showing that pink can be a powerful and empowering colour for everyone.

The Barbie doll has long been a symbol of femininity, but she has also been criticized for being too perfect and unrealistic. The Barbie movie, however, seems to be taking a different approach. The film’s trailers have shown Margot Robbie’s Barbie as a flawed and relatable character. She is not afraid to be herself, even if that means breaking the rules.

Some people have criticized the film’s use of pink, arguing that it reinforces traditional gender stereotypes. However, others believe that the film’s pink aesthetic is subversive and feminist.

Feminist Undertones of Barbiecore

The resurgence of pink is also being seen as a feminist statement. For many women, pink has been a symbol of the patriarchy. It is the colour of frilly dresses, dolls, and princesses. But Barbiecore is flipping the script on that. It is taking a colour that has been traditionally associated with femininity and using it to empower women.

The Barbiecore aesthetic is all about being playful, confident, and unapologetically feminine. It’s about embracing your inner Barbie and refusing to be defined by anyone else’s expectations.

Of course, not everyone is happy about the resurgence of pink. Some people believe that it’s regressive and reinforces gender stereotypes. But the women who are embracing Barbiecore are quick to point out that it’s not about being a stereotype. It’s about being yourself, on your own terms.

It remains to be seen how the Barbie movie will ultimately address these issues. However, the film’s pink aesthetic is certainly a bold statement, and it will be interesting to see how it is interpreted by audiences.

The Future of Pink

It is too early to say what the long-term impact of Barbiecore will be. But one thing is for sure: it is here to stay. The colour pink is having a moment, and it is not going away anytime soon.

So, whether you’re a fan of Barbie or not, there’s no denying that the colour pink is having a major impact on the fashion world. And who knows? Maybe it will even help to change the way we think about femininity.

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