Jennifer Winget has been named the new face of the skincare line from Pilgrim, one of the fastest-growing beauty and personal care brands in India. Pilgrim is continuing its successful’multiple celebrity ambassadors’ strategy to reach a wider audience and convey its message, building on the great praise of its haircare campaign with Rashmika Mandanna.
Jennifer Winget is the ideal Pilgrim ambassador due to her adaptability and good rapport with audiences around the country. Jennifer has gained a particular place in the hearts of fans throughout India thanks to her stunning performance as Maya in “Beyhadh.” While adhering to her basic principles, Pilgrim is able to reach a wider audience because to her youthful enthusiasm and Gen Z appeal. Pilgrim’s emphasis on combining premium ingredients with cutting-edge skincare technologies is in line with Jennifer’s dedication to a natural, glowing appearance. This collaboration with Manisha Koirala highlights Pilgrim’s commitment to fusing natural ingredients with state-of-the-art research to establish a new benchmark for beauty.
The “The Secret Is In The Mix” campaign highlights that the ideal amounts, careful component combinations, and precise mixing are what really make cosmetic products effective. Pilgrim’s experience combining premium, internationally sourced natural ingredients with state-of-the-art technology forms the foundation of this new campaign. The ‘Secret is in the Mix’ campaign, which builds on the success of the haircare campaign featuring Rashmika Mandanna, now applies this principle to skincare, highlighting the significance of well chosen mixtures for attaining the best results.
Jennifer Winget’s commercial film presents two compelling scenarios that subvert the herd mentality surrounding beauty trends. In the first, Jennifer chants the newest viral component while a growing group of girls in a college follow her in unison. When the scenario shifts to a campus gathering, Manisha Koirala’s portrayal of the Pilgrim mascot intervenes to emphasize that using ingredients carefully rather than merely following trends is what truly produces skincare efficacy.
In the second scenario, Jennifer enters a wedding while the bride and the rest of the crowd yell “Vitamin C.” The Pilgrim mascot steps in to show that meticulous ingredient blending, rather than mindlessly adhering to fads, is the key to good skincare. Both situations support Pilgrim’s tenet that “The Secret is in the Mix,” which highlights the significance of carefully considered mixtures for the greatest skincare outcomes.
Jennifer’s journey in the campaign represents eschewing trends and adopting a customized skincare regimen. The ad showcases Pilgrim’s proficiency in combining active and natural components to produce goods that have noticeable, long-lasting effects. This is demonstrated by Pilgrim’s top-selling products, such as the 10% Vitamin C Face Serum, which is known to brighten face in just five days, and the Squalane Glow Moisturizer with Niacinamide and Spanish Squalane, which has been clinically proven to produce three times as much radiant, softer skin.
“We are very happy to have Jennifer join the Pilgrim family,” said Gagandeep Makker, co-founder of the company. Her affiliation with Pilgrim serves as more than just a product endorsement; it also serves to encourage a movement toward conscious cosmetic choices. Jennifer, a well-liked character in Indian homes, reflects our goal of fusing science and nature to provide potent beauty products. We all want Pilgrim items to be a common sight on vanity tables around the country.
Jennifer Winget expressed her enthusiasm, stating, “I am incredibly thrilled to collaborate with Pilgrim. For me, finding what genuinely works for my skin has always been more important than simply adhering to the newest trends. My own ideals are completely aligned with Pilgrim’s method of expertly combining scientific and natural elements. The main goal of this campaign is to get people to stop and consider their beauty choices carefully instead of merely buying the newest, most popular items. I’m ecstatic to be a part of this quest to reveal the true secrets of beauty.
About Pilgrim
Since its 2019 launch, Pilgrim has developed a product portfolio that includes more than 200 items in the categories of haircare, makeup, face care, and fragrance, serving clients in more than 25,000 pin codes. The brand’s own website, third-party e-commerce sites like Amazon, Nykaa, and Flipkart, as well as a large number of physical locations around the nation, are among its online and offline retailing channels.
Pilgrim is supported by investors such as Fireside Ventures, Vertex Ventures, and Narotam Sekhsaria Family Office. With an impressive track record of serving 700,000 clients each month and bringing in over 30 crores in revenue, Pilgrim is well-positioned to disrupt the beauty and personal care sector and assist in achieving its objective of becoming a 1000 crore ARR brand by 2025.
