Philips Home Appliances Launches ‘Sone Pe Double Suhaga’
The festive campaign offers assured gifts on eligible purchases, with chances to win gold worth ₹9,999 every hour and diamonds worth ₹50,000 every day.
Philips Home Appliances has launched its festive campaign, ‘Sone Pe Double Suhaga’, building on the success of last year’s ‘Sone Pe Suhaga’. The campaign combines assured gifts on eligible purchases with opportunities to win gold and diamonds, adding excitement to festive shopping.
Running from 11 October to 11 November 2026, the campaign aims to reach more than 200 million consumers across 112 cities. Customers purchasing eligible Philips Home Appliances with a minimum MRP of ₹1,500 during this period can receive an assured gift. They will also have a chance to win gold worth ₹9,999 every hour or a diamond worth ₹50,000 every day.
Building on Festive Campaign Success
Last year’s ‘Sone Pe Suhaga’ campaign created an engaging shopping experience across 70 cities. This year, Philips Home Appliances is expanding the initiative by combining assured gifts with the chance to win precious rewards.
As consumers make more considered purchasing decisions, the campaign aims to offer more than conventional discounts. It brings together product purchases, assured benefits and the excitement of winning gold or diamonds.
Moreover, gold and diamonds hold a special place in India’s festive traditions. They symbolise prosperity, good fortune, celebration and new beginnings. By including these rewards, Philips Home Appliances seeks to make festive purchases more memorable for consumers.
A Festive Proposition Focused on Consumer Engagement
Speaking about the campaign, Pooja Baid, Chief Marketing Officer, Versuni India, said, “The response to Sone Pe Suhaga showed us that consumers appreciate festive experiences that go beyond conventional offers. This year, we wanted to build on that response with a proposition that brings together assured value and the excitement of winning something special. With Sone Pe Double Suhaga, consumers purchasing eligible Philips Home Appliances can enjoy an assured gift on purchase, along with the chance to win gold every hour and a diamond every day. Our aim is to make festive shopping more rewarding by adding an element of joy, surprise and aspiration to an already special time of the year.”
With ‘Sone Pe Double Suhaga’, Philips Home Appliances continues to strengthen its festive engagement across India. The campaign also supports the brand’s purpose of turning houses into homes.
By combining its home appliance range with assured gifts and aspirational rewards, the company aims to make festive shopping more exciting and rewarding for consumers.
