Swiss fashion powerhouse Philipp Plein is set to make a splash in the world of beachwear through a strategic licensing agreement with Area B, a seasoned player known for its proficiency in handling licenses for prestigious brands such as Iceberg and Trussardi. While Philipp Plein has previously dabbled in in-house beachwear designs, this collaboration with Area B signals a significant expansion of its fashion portfolio into the lifestyle-oriented realm. The much-anticipated inaugural collection arising from this partnership is poised to make its debut in the vibrant season of Spring 2025.
Expressing his enthusiasm for this venture, Philipp Plein acknowledged the privilege of connecting with Area B and commended their commitment to product quality, manufacturing excellence, and a pragmatic entrepreneurial approach. Notably, Plein attributed the success of this collaboration to the robust relationships that Area B has cultivated over time with suppliers and distributors, anticipating these connections to play a pivotal role in the market success of their joint creations.
Area B, established in 1999, boasts licenses for an array of esteemed brands and serves private label clients, exemplified by its collaboration with North Sails and Cavalli Class. Federico Venturato, President of the Area B group, expressed his delight about the partnership with Philipp Plein, emphasizing the seamless blend of Area B’s technical prowess with Plein’s design innovation and cutting-edge creativity. Venturato highlighted the readiness of their global distribution network to embrace the introduction of Philipp Plein’s beachwear products.
Beyond this beachwear collaboration, Philipp Plein has been actively steering various initiatives, including a comprehensive restructuring of the group’s wholesale and retail channels, a robust reinforcement of online strategies, and the introduction of new licenses in 2020. The brand continued its momentum in 2021 with the unveiling of a new headquarters in Milan and the announcement of plans for the Plein hospitality project in the city. The foray into beachwear not only underscores Philipp Plein’s commitment to diversification but also positions the brand to captivate a broader audience with its signature blend of luxury, innovation, and creative flair.
