Platinum Guild International (PGI) India has launched a hyperlocal consumer visibility programme to strengthen awareness and consideration for platinum jewellery ahead of the upcoming wedding season. The campaign will run from mid-June to mid-July 2026 across key markets.
The initiative is designed to enhance consumer engagement by increasing the visibility of platinum jewellery at critical purchase decision points. Building on the success of its Platinum Season of Love and Men of Platinum: Chosen by Mahi campaigns, PGI India is adopting a market-specific activation strategy to connect with consumers during one of the jewellery industry’s busiest buying periods.
The campaign will utilise a combination of digital and phygital platforms, including targeted digital advertising, intent-based audience targeting, geo-targeted media across premium neighbourhoods, MyGate activations in affluent residential communities, and metro branding in Kolkata and Chennai.
With wedding jewellery purchases and gifting driving seasonal demand, PGI India aims to position platinum as a meaningful and distinctive choice for celebrating important relationships and milestones. The programme is also intended to support retail partners by increasing consumer consideration where purchase journeys begin.
Through this focused activation, PGI India continues its efforts to strengthen the relevance of platinum jewellery while driving retail growth during the upcoming wedding season.
