Péro, led by designer Aneeth Arora, made a stylish mark in Paris with the debut of its Fall/Winter 2024 collection. This exclusive event, held at 81 Boulevard Beaumarchais from January 19 to 23, showcased the brand’s commitment to connecting with international buyers and expanding its global distribution network.
The collection, known for its vibrant hues and whimsical layering, unveiled bespoke enamel buttons adorned with Péro’s distinctive logo and delicate hearts. Teaser images offered glimpses of the creative process, featuring pink 3D floral appliqués with glittering accents and the timeless charm of checked wool embellished with botanical embroidery—a signature element of the brand.
Péro’s name, derived from the Marwari language meaning ‘to wear,’ resonates with its roots in Rajasthan. Aneeth Arora, the creative force behind the brand, launched Péro after graduating from the National Institute of Design in Ahmedabad and the National Institute of Fashion Technology.
Beyond aesthetics, Péro stands out for its commitment to sustainability. The brand seamlessly integrates traditional Indian craft techniques with global aesthetics, ensuring that its garments are crafted using eco-friendly practices. Péro’s presence extends worldwide through multi-brand luxury fashion boutiques, making its distinctive and sustainable creations accessible to a global audience.
