Pernia’s Pop-Up Shop has kicked off its ‘Bling and Beyond’ showcase, featuring a splendid selection of occasion wear perfect for the late winter festivities and upcoming New Year’s Eve celebrations. With an aim to embrace the joyous season, the store in Bandra, Mumbai, invites visitors to explore a dazzling collection that embodies elegance and style.
Announced on Facebook, the showcase will be available until December 28, drawing attention to drive in more visitors before the year ends. The focus remains on showcasing occasion wear and wedding attire from renowned designers such as Zwaan, House of Eda, Namrata Joshipura, and more. Pernia’s Pop-Up Shop aims to create engaging experiences for shoppers across India’s metropolitan cities, often hosting various events like designer meet and greets and themed shopping fairs.
The store’s initiatives, including recent meet and greets with designers like Kalista, Jayanti Reddy, Punit Balana, and Prisho, aim to bring luxury Indian fashion brands to a wider audience, a vision initiated by designer and entrepreneur Pernia Qureshi. Today, the business is under the ownership of Purple Style Labs, led by entrepreneur Abhishek Agarwal.
