Offering a wide range of home building and d飯r solutions, the partnership aims to create a one-stop destination for ultimate customer convenience
Mumbai, 15th October 2024:A strategic alliance has been established by Infra.Market, one of India’s top building material firms with its own brand, IVAS, and Pepperfry, the country’s top e-commerce furniture and home décor company, to improve customer experience and provide a greater selection of goods and services. With IVAS available in Pepperfry stores and Pepperfry available in Infra.Market stores, a one-stop shop for all home necessities would be established. Customers will have easy access to a large selection of goods and services, including building supplies, renovation services, and furniture, beds, and home décor, all under one roof.
Pepperfry and Infra.Market are collaborating to introduce Pepperfry’s Store-in-Store (SIS) formats in Infra beginning in October.Market locations in Bengaluru, Hyderabad, Pune, Kolhapur, Sangli, Aurangabad, Alibaug, Panvel, Nagpur, and Nashik, among other cities. Furthermore, Pepperfry’s modular furniture division in its current Pepperfry locations in Mumbai, Pune, Baroda, Ahmedabad, Chandigarh, and Kolkata is to be powered by IVAS.Together, they will provide a carefully chosen assortment from several brands, giving clients a smooth shopping experience and enabling them to efficiently plan and envision their projects in one practical location.
In the upcoming three months, IVAS intends to strengthen its presence in Pepperfry locations while Pepperfry hopes to grow to more than 20 SIS layouts within Infra.Market stores.
“This partnership with Infra.Market and IVAS, reiterates our mission to deliver a comprehensive and seamless home solutions experience to our customers,” stated Ashish Shah, co-founder and CEO of Pepperfry, in reference to the collaboration. We can improve our offering and give our customers a one-stop shop for all their home needs—from tiles, custom modular furniture, electricals, paints, sanitaryware, to home decor, mattresses, and furniture—all under one roof by utilizing each other’s vast networks of stores and supply chain infrastructure. Consumers in these cities will now have thousands of brands at their disposal.
The partnership intends to respond to the increasing need for all-inclusive home and building material solutions by establishing specialized departments in Infra.Market and Pepperfry stores that will offer high-quality building materials along with fashionable home furnishings.
Offering a wide selection of items, such as tiles, slabs, quartz, sanitaryware, bath fittings, fans, lighting, appliances, modular kitchens and closets, designer hardware, and laminates, IVAS, powered by Infra.Market, is transforming the home building and renovation industry.
Aaditya Sharda, Co-Founder, Infra.Market, added, “We are committed to making home building simpler, and our partnership with Pepperfry represents a significant step toward that goal by providing customers with unmatched access to a variety of solutions that meet their needs.” “At IVAS, we understand that homemakers put their hearts into creating comfortable spaces,” he continued. Our partnership with Pepperfry makes this endeavor even better by facilitating the smooth integration of premium building materials with fashionable driveway solutions. By combining building and furnishing, we are working together to meet the various needs of Indian homeowners and eventually turning their houses into dream homes.
