Mumbai, October 21, 2024:A major turning point in Pepperfry’s development as the top e-commerce platform in India for furniture and home décor is its entry into the luxury furniture and home décor sector. The brand’s dedication to meeting the changing demands of its discriminating clientele, who are looking for upscale, distinctive furniture and home décor solutions, is demonstrated by this launch.
The first online store in India to sell luxury furniture is Pepperfry, the country’s leading provider of mattresses, furniture, and home décor.Over 650 stunning pieces of furniture, carefully selected from over 25 recognized brands, including Freedom Tree, Orange Tree, Objectry, Opaque Studio, homestolife, and Ziba Homes, are included in the new luxury furniture area. In contrast, the luxury home décor section offers more than a thousand exquisitely designed items from more than thirty well-known brands, including Stello, Kapoor Lampshades, FIG Living, Oorja, Jaipur Rugs, Noritake, Ellementry, Opaque Studio, La Rochere, Maspar, and India Circus by Krsnaa Mehta. This carefully chosen selection features a variety of furniture and home decor items, including exquisite rugs, lamps,
Hussaine Kesury, Chief Business Officer at Pepperfry said, Innovation and a thorough grasp of our clients’ changing needs have always been the foundations of our leadership in the furniture, bedding, and home décor sectors.According to recent consumer research, there is a noticeable increase in the desire for high-end furniture and home décor, with more people looking for opulent, superior solutions for their interior spaces. Prominent companies have reiterated this idea, highlighting the necessity of having a separate premium market. Given our extensive omnichannel presence in more than 150 locations and 100+ cities, it made sense for us to move into this market.
Pepperfry plans to improve its products in the upcoming quarter by including several high-end and luxury brands, which will greatly increase their exposure on the company’s omnichannel platform. The company intends to launch over 5,000 carefully chosen unique and designer products from both national and international brands in the furniture and home décor market in response to the growing customer thirst for luxury goods across categories.
About Pepperfry
Established in 2012 by founders Ambareesh Murty and Ashish Shah, Pepperfry has revolutionized India’s furniture and home goods industry. As the nation’s largest omnichannel marketplace, Pepperfry has empowered thousands of regional, national, and MSME brands, providing them with a platform to reach customers across more than 300 cities. With a robust in-house supply chain, Pepperfry ensures a seamless, end-to-end customer experience. The company boasts of a curated e-commerce platform complemented by 150+ offline studios in 100+ cities and bespoke Assisted Buying services. By continually innovating and setting new standards in the industry, Pepperfry has not only redefined how India shops for furniture and home decor but also significantly impacted the market dynamics and consumer expectations.
