A new youth advisory board that will function “at the heart of its employee experience” will be created by mission-driven start-up The People and multi-brand sports/lifestyle company Pentland Brands.
The goal is to influence how the company supports, develops, and grows its existing and potential employees.
across order to make important strategic decisions, it is looking for individuals under the age of 30 across its main markets, including the UK, US, India, Vietnam, and China. The deadline for applications to join its young advisory board is August 18.
The decision was made in response to recent study from the Corporate Counsel Business Journal that revealed the average age of a board of directors is almost 60, despite the fact that more than 50% of the world’s population is under the age of 30.
To shape how the company supports, nurtures, and develops its workers.
To inform strategic decisions, it’s seeking people under 30 in its core markets—the UK, US, India, Vietnam, and China—to function as a focus group. Youth advisory board applications are due August 18.
The move follows Corporate Counsel Business Journal research showing that while over 50% of the worldwide population is under 30, the average board of directors is around 60.
Pentland Brands employees from internal D&I networks will join The People’s youthful “changemakers” on the board. The group “will offer diverse perspectives to tackle key business challenges, redefining the employee experience from reward to recruitment”.
Pentland Brands said their cooperation with The People “is underpinned by its goal to support one million people in its communities”. The positive business strategy “outlines its commitment to take action for people and planet in support of future generations” includes this purpose.
Sara Brennan, positive business director at the firm, said the alliance “is designed to make positive changes for the next generation of talent entering the workplace, as well as supporting our current employees to make a real difference.”
