Expressing excitement on her brand’s Facebook page, Payal Singhal shared that ‘Fashion in Motion’ holds a special place as it leads into their 25th Anniversary celebrations in 2024. This collection, the brand’s first demi-couture line, embodies an intricate dedication to their craft and signature style.
The collection blends vibrant magenta and yellow hues with tropical prints and sparkling embellishments. Long, flowing silhouettes and graceful fabrics create a luxurious yet relaxed resort wear vibe. In 2023, the brand proudly inaugurated two flagship stores: one in Kala Ghoda, Mumbai, and another in Dhan Mill, New Delhi, as part of their strategy to expand across various channels.
Furthermore, Payal Singhal collaborated with several brands last year, designing a makeup kit in partnership with Kiro Beauty and launching a floral gifting line with Bloom Barn Mumbai. Additionally, an exclusive ready-to-wear collection debuted in collaboration with the multi-brand retailer Azorte. The brand’s commitment to wedding wear continued with the ‘Modern Mughals’ collection, blending its signature bohemian style with bridal motifs, with plans for further expansion in 2024.
