Payal Singhal, a clothing and accessory brand, has teamed with Namrata Lodha’s personalized hat brand, Myaraa. The firms are preparing to release a ‘Blossom’ hat line inspired by fusion style and botanicals.
“As the seasons change, allow your style to blossom with our upcoming hat collection,” Myaraa teased on Facebook on September 4. “In partnership with Payal Singhal, we created items that add warmth and beauty to your ensemble. “Launching soon!”
The hat collection includes straw visors embellished with tactile floral appliqués in a variety of colors. According to Elle India, the line aims to combine elegance with sustainability.
Myaraa sells headwear for women, men, and children through their direct-to-consumer e-commerce store, which ships internationally. The business has also teamed with New York-based designer Kate Stoltz to develop a line of straw hats with printed scarves weaved through them, according to the brand’s website.
According to Myaraa’s website, Namrata Lodha launched the brand at the age of 52, and it now has consumers in 50 countries. Lodha was inspired by wheat farms in her home state of Madhya Pradesh, where she saw agricultural workers make accessories out of discarded wheat grass.
