Paula’s Choice is strengthening its presence in India through its launch on Tira Beauty, marking a significant milestone in the brand’s India expansion journey. The brand is now available both online and across select Tira Beauty stores.
The omnichannel expansion is aimed at making Paula’s Choice’s ingredient-led skincare formulations more accessible to Indian consumers while offering a seamless shopping experience across digital and physical retail channels.
Globally recognised for its transparent and science-driven approach to skincare, Paula’s Choice has built a strong consumer following with high-performance formulations known for delivering visible results. The brand’s portfolio includes products such as the 2% BHA Liquid Exfoliant, Niacinamide 20% Treatment, and 10% Azelaic Acid Booster.
Commenting on the expansion, Faiz Ahmad said:
“India continues to be a key market for Paula’s Choice, driven by consumers increasingly seeking high-performance, ingredient-led skincare rooted in science and transparency. Through our partnership with Tira Beauty, we’re extending our presence across both online and offline channels, making our formulations more accessible than ever.”
Cindy Groenke added:
“At Tira, we are focused on bringing globally trusted brands to the Indian consumer. We’re seeing a clear shift towards results-driven skincare, and Paula’s Choice embodies exactly that. As a brand rooted in science, transparency and efficacy, it aligns seamlessly with Tira’s vision of curating the best in global beauty. We’re excited to introduce the brand to our consumers across both digital and retail experiences.”
With its debut on Tira Beauty, Paula’s Choice joins a platform recognised for curating innovative global beauty brands for Indian consumers. The omnichannel rollout allows customers to explore and experience the brand both online and in-store, improving accessibility to its globally acclaimed skincare range.
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