Skincare brand Paula’s Choice has expanded its retail reach in India by launching its iconic 2% BHA Liquid Exfoliant on Blinkit, bringing the cult-favourite product to the quick-commerce platform. The launch responds to the growing consumer preference for fast delivery of beauty and personal care essentials.
With this partnership, customers in Mumbai, Delhi, and Bangalore can now order the brand’s bestselling exfoliant through Blinkit and receive it within minutes. The move reflects the increasing integration of skincare products into the quick-commerce ecosystem, where convenience and speed are becoming key purchasing factors.
The 2% BHA Liquid Exfoliant, one of Paula’s Choice’s most recognised formulations worldwide, is known for delivering effective yet gentle exfoliation. Powered by salicylic acid, the product helps clear clogged pores, improve skin texture, and visibly reduce blackheads and breakouts, making it a popular choice among skincare enthusiasts.
By making the product available on Blinkit, Paula’s Choice aims to provide easier and faster access to its high-performance skincare solutions. The initiative highlights how beauty brands are adapting to evolving retail trends, where consumers increasingly expect trusted skincare products to be available on-demand.
The Paula’s Choice 2% BHA Liquid Exfoliant is now available for delivery on Blinkit across Mumbai, Delhi, and Bangalore.
