Through an effort focused on circularity, Patou has reaffirmed its commitment to sustainability. Under the direction of designer Guillaume Henry, the Parisian brand was relaunched in 2019 by LVMH and has since started a recycling initiative called Patou Upcycling. Through this project, up-and-coming designers and artists are invited to “re-imagine and give a new lease of life to dormant stocks” by repurposing materials to create new products. French designer Kitesy Martin developed Kitesy Martin Studios, a line of repurposed jewelry, and Patou Upcycling collaborated on this debut edition.
After graduating from the Paris-based Arts Décoratifs academy, Martin worked for many fashion brands, including Balenciaga, Balmain, Lacoste, and Perrin Paris. Since launching her own company in 2018, she has been dedicated to sustainability and a circular business model. Martin finds dormant stockpiles and old things from clothing and home décor firms, which she uses to create her designs. Martin frequently works with companies like Ganni, Levi’s, and Nike to upcycle their leftover materials.
Kitesy Martin Studios designed a capsule collection for Patou that includes a purse embellished with metallic details and accented with fabric strips, along with a hat, tank top, and t-shirt. The products come in a variety of colors and range in price from €170 to €490. The line is available for purchase in Galeries Lafayette Hausmann in Paris as well as the Patou online store.
Our brand values are strongly aligned with Kitsy’s vision and commitment to creating ecologically conscientious products. For those who value both creativity and sustainability, we have collaborated to create a set of five unique products, according to a news statement from Patou. “Offer one-of-a-kind items, transforming unused fabric and stocks into unique pieces, minimizing waste and maximizing creativity and craftsmanship” is the label’s goal with Patou Upcycling.
Patou supports supply chain transparency as well. Every product has a QR code that tracks the product’s manufacturing process.
Patou has emphasized that all of its collections “are now completely traceable and assessed in terms of carbon impact,” as a result of their collaboration with Fairly Made. Compared to the previous year, when just the crucial line (sixty-four items) was evaluated 100% of the time, this is a considerable change.
