Godrej Consumer Products Expands Park Avenue Fragrances with New Women’s Perfume Collection
Godrej Consumer Products Limited (GCPL) has expanded its Park Avenue Fragrances portfolio with the launch of Park Avenue For Her, marking the brand’s entry into India’s women’s perfume segment. The new Eau De Parfum collection has been introduced to cater to the increasing demand for premium fragrances among female consumers.
The range comprises four fragrance variants—Poise, Grace, Verve and Allure—each offering a distinct scent profile. Featuring combinations of fresh, floral, spicy and warm woody notes, the perfumes are designed to provide a long-lasting fragrance experience suited to a variety of occasions and personal preferences.
The launch comes as India’s fragrance market continues to witness steady growth. According to IMARC, the country’s perfume market was valued at approximately USD 1.25 billion in 2025, with women accounting for 52 per cent of the market. The introduction of Park Avenue For Her represents an important step in the brand’s expansion beyond its established presence in the men’s fragrance and grooming category.
Created for modern consumers with dynamic lifestyles, the collection has been designed for everyday wear as well as formal occasions, social gatherings and celebrations. The range is also positioned as a gifting option for special occasions.
Commenting on the launch, Samir Suryawanshi, Head of Marketing – Personal Care, Godrej Consumer Products Limited, said the rapid growth of India’s fragrance market is driving premiumisation, particularly within the women’s segment, where consumers are increasingly seeking sophisticated and long-lasting fragrances. He added that the new collection enables Park Avenue Fragrances to broaden its portfolio and strengthen its presence in the premium fragrance market through modern retail and e-commerce channels.
Park Avenue For Her is available in 100 ml Eau De Parfum bottles priced at ₹799, alongside a 4-in-1 discovery gift set priced at ₹849, which includes 20 ml bottles of each fragrance variant. The collection is available through modern trade outlets as well as leading online platforms, including Amazon, Flipkart, Nykaa and Zepto.
With the introduction of its women’s fragrance range, Park Avenue Fragrances continues to expand its presence in India’s premium perfume market while building on its focus on innovation and evolving consumer preferences.
