Business & Policy | Fashion Updates | Retail

Paragon Footwear Aims for 150 Stores and Global Expansion

Published: February 2, 2024
Author: Fashion Value Chain

Indian footwear brand Paragon is set to expand its brick-and-mortar presence, targeting 150 stores by the end of the 2024 financial year, up from its current 88. The focus is on launching larger format stores, each spanning 1,500 square feet and above, offering the full range of products for men and women. Sachin Joseph, Paragon Footwear’s executive vice-president, highlighted the brand’s aim to transition away from smaller stores. With a strong market share in the South and West regions, the company now aims for ongoing growth opportunities in the North and East.

In addition to strengthening its retail footprint in India, Paragon plans to continue its global expansion. Currently operating in 18 international markets, the brand aims to further establish its presence in these regions.

Established in Kerala in 1975, Paragon Footwear specializes in practical, formal, and casual footwear with rubber soles, positioning itself in the affordable segment of the market. The company boasts a daily production output of four lakh pairs of shoes, contributing to its yearly sales total of approximately 14 crore pairs. Paragon’s strategic expansion plans indicate a commitment to reaching a wider audience both domestically and internationally.

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