Pantene, a global leader in hair care innovation, has introduced its latest offering, the Miracle Rescue Bond Repair Conditioner, in India. Designed as a high-performance repair solution, the conditioner helps reverse up to three years of visible hair damage by rebuilding broken hair bonds. Powered by Pantene’s advanced Melting Pro-V Formula, the new conditioner addresses damage caused by frequent styling, allowing consumers to experiment with different looks while continuing to maintain hair health.
Marking the launch, Janhvi Kapoor unveiled the Miracle Rescue Bond Repair innovation. Known for her evolving beauty journey and versatile on-screen roles, she spoke about her experience with the product, saying, “I love experimenting with my hair! When I perform different characters on screen, my hair plays a crucial role to bring them to life. The new Pantene Miracle Rescue Bond Repair conditioner gives me the freedom to experiment with my hair all I want, without having to worry about the damage. What I love about Pantene’s Miracle Rescue range is that it focuses on repairing damage from within, giving me smoother, nourished and stronger hair!”
Sharing insights on the product launch, Vikram Jeet Singh, Senior Director and Category Leader – Beauty at Procter & Gamble India, said, “Today’s consumers want to do more with their hair, unrestricted, while wanting to maintain long-term hair health. With Pantene’s Miracle Rescue Bond Repair Conditioner, our focus is to introduce a formula that works at the molecular level** to help address accumulated hair damage. This innovation, rooted in science, reflects Pantene’s continued commitment to take care of your hair’s health so you can style it, cut it, colour it as you want”.
The Miracle Rescue Bond Repair Conditioner is formulated with antioxidants, patented technology, and 5000 melting Pro-Vitamin B5 nutrient pearls that instantly dissolve to release millions of nutrient molecules into the hair. Backed by over seven years of research and three patents, the formulation works to replenish lost lipids in the hair cell membrane complex, which function as a binding agent to maintain hair structure. By rebuilding broken hair bonds at the molecular level, the conditioner helps deliver smoother, nourished and stronger hair.
