Pantaloons, one of India’s most loved fashion brands, has announced acclaimed actor and style icon Samantha Ruth Prabhu as its first-ever brand ambassador. This collaboration marks a new chapter in Pantaloons’ journey, placing the brand at the forefront of chic, modern, and trend-forward fashion.
To celebrate this partnership, Pantaloons has unveiled its festive campaign, ‘Spark Your Imagination’. The campaign highlights the brand’s mission to inspire modern India to create personal fashion stories. It encourages shoppers to experiment fearlessly, express themselves confidently, and embrace creativity. Samantha Ruth Prabhu leads this style journey, embodying boldness and individuality.
Leadership Voices: Pantaloons and Samantha Speak
Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND!, said, “Spark Your Imagination is more than a festive campaign – it’s a new era for Pantaloons. Fashion today is about creativity, play, and personal expression. We want every shopper to feel like a creator. Samantha embodies that spirit – confident, versatile, and unafraid to experiment. Together, we celebrate a modern India that doesn’t just wear fashion but creates standout looks.”
Samantha Ruth Prabhu shared her excitement, stating, “Fashion is self-expression, and Pantaloons reflects that belief. ‘Spark Your Imagination’ represents fashion as bold, personal, and inspiring. The brand values confidence, versatility, and creativity – all of which I resonate with. I’m thrilled to partner with Pantaloons to inspire India to craft their own unique style journeys.”
Samantha: A Style Muse for Modern India
Beyond her cinematic achievements, Samantha is a style icon for today’s shopper – confident, bold, and unapologetically individual. She mirrors Pantaloons’ ethos of effortless glamour, comfort, and versatile fashion.
Campaign Experience: A Festive Celebration
The festive film for ‘Spark Your Imagination’, featuring Samantha, is a vibrant cinematic showcase of contemporary style. Lanterns shimmer, flowers bloom, and festive nights sparkle. The campaign emphasizes creativity and invites individuals to imagine, create, and transform their festive wardrobes in their own unique way.
Creative Insights
Teresa Sebastian and Dimple Parmar, Creatives at Talented, explained, “Style is personal. One size doesn’t fit all. A piece of clothing or accessory is just a spark, waiting to become your own. It’s like handwriting in fabric and colours. This philosophy inspired Spark Your Imagination – encouraging everyone to keep playing, personalize, and create their next look.”
Campaign Reach
The campaign will be amplified across television, digital platforms, social media, and in-store experiences, offering an immersive festive fashion journey for consumers.
Watch the campaign here: Spark Your Imagination
