Panerai unveiled the new Submersible Luna Rossa PAM01579 during Milan Design Week 2024. The new timepiece, engineered by Laboratorio di Idee at the Panerai Manufacture in Neuchâtel, made its debut at the new Casa Panerai and at Panerai’s pop-up at Milano Rho Fiera during Milan Design Week, where Panerai proudly serves as the Official Timekeeper. This showcase not only highlights the Maison’s ongoing commitment to the Milan Design Week but continues the series of launches in collaboration with the Luna Rossa Prada Pirelli team.
Launched during Milan Design Week 2024, the Submersible Luna Rossa PAM01579 is inspired by the technical innovation and the indomitable spirit of the sporting event. Encased in a 42mm brushed steel case, the watch boasts a unidirectional rotating steel bezel with black matt ceramic disk, chosen for its notably higher resistance to scratches than a metal one, essential for withstanding the shocks or unintended contact with various objects the bezel is usually exposed to and might be damaged by.
The sophisticated, white grained matt dial is created through a process where the dial is first pressed to obtain a grainy effect and then finished with a white varnish lacquer. Adorned with the Luna Rossa decal, luminous dot and baton hour markers, along with a date window at 3 o’clock and a small seconds sub-dial at 9 o’clock, enhance readability against the backdrop.
Innovation at Panerai extends to the user experience with the intuitive interchangeable strap system, an intuitive tool that allows the wearer to effortlessly switch between straps, that accompanies the timepiece. The first bi-material strap is a nod to the Luna Rossa with its gray tone and striking red accents, while the second black rubber strap offers a more subdued option.
