Paisley Pop Shop has unveiled its latest campaign, “The Only Drama You Need is Your Jewellery,” following the buzz around A24’s recent release The Drama. While the film explores intense narratives, the brand offers a contrasting take through its “Jewellery Drama” Edit,” focusing on bold expression through design.
Commenting on the launch, Tanya Anand, Co-Founder of Paisley Pop Shop, said, “We’ve all seen the cinematic drama unfold this weekend, but at our atelier, we believe drama shouldn’t be whispered in secrets it should be worn in gold, stones, and stories. We are moving the conversation from the big screen to the big statement.”
Nishat Bagh Collection
Drawing inspiration from Mughal garden architecture and the seasonal vibrancy of Kashmir, the Nishat Bagh Collection reflects symmetry, floral artistry, and refined craftsmanship.
Zarina Kundan Necklace Set (₹29,999):
A structured design featuring intricate floral detailing inspired by geometric garden layouts, offering a contemporary take on heritage jewellery.
Ragini Mint Kundan Statement Earrings (₹12,999):
Sculptural earrings designed to capture the essence of spring blooms, combining bold form with delicate craftsmanship.
Statement Polki Series
The Polki edit focuses on timeless, high-impact designs intended as heirloom pieces, blending traditional techniques with statement aesthetics.
Kaash Statement Earrings (₹12,999):
Oversized monochrome studs crafted to reflect light and create a striking visual presence.
Avriti Polki Necklace Set (₹45,999):
A layered, vintage-inspired design that delivers a bold and luxurious statement.
Kritika Ruby Red Polki Bangles (₹8,999):
Handcrafted bangles combining traditional Polki work with a modern, rhythmic appeal when worn as a set.
Positioning jewellery as a form of self-expression, Paisley Pop Shop encourages consumers to move beyond cinematic narratives and embrace personal style through handcrafted pieces. Each design is created by an all-women team based in Jammu & Kashmir, highlighting artisanal skill and heritage craftsmanship.
The collection is available online via the brand’s official website and at its Art Deco Villa in Channi Himmat, Jammu.
