Italian fashion retailer OVS has opened its largest store in India at R City Mall, Ghatkopar, Mumbai. Launched on 23 October 2026, the new store spans approximately 12,400 sq. ft. and marks a key step in the brand’s expansion across India.
The store introduces a flagship-style shopping experience with a wider product range and a contemporary layout. It also reflects OVS’s focus on making Italian design and modern fashion accessible to more consumers while maintaining its commitment to quality and sustainability.
OVS Expands Its Fashion Portfolio in India
The new store brings together womenswear, menswear and kidswear under one roof. Customers can explore collections from OVS, PIOMBO, Les Copains, B.Angel and OVS Kids.
In addition, the store introduces MYA, OVS’s curve collection, to its Indian portfolio. This move expands the brand’s offering and provides more inclusive fashion choices for Indian shoppers.
OVS follows the philosophy “Love People. Not Labels”. The brand believes that style, quality and design should be accessible to everyone. It also views fashion as a form of personal expression that goes beyond social labels and stereotypes.
This approach supports OVS’s wider House of Collections model. Under this model, the retailer brings together distinct brands, each with its own identity, aesthetic and community.
OVS Strengthens Its Presence in Mumbai
OVS entered India in 2025 with its first store at Pacific Mall in New Delhi. It then opened its first Mumbai store at Sky City Mall, Borivali, in March 2026.
The new outlet at R City Mall further strengthens its presence in Mumbai. The city remains an important market for the retailer due to its diverse consumer base and potential for future growth.
Speaking at the launch, Sundeep Chugh, Managing Director, OVS India, said:
“The opening of our largest store in India reflects our objective to build a meaningful and long-term presence in the market. With a flagship-style experience and a broader portfolio of brands, we aim to enrich the customer experience and to make contemporary Italian style accessible to Indian consumers while offering them greater choice across categories. Mumbai remains an important market for us as we continue to build our footprint in India.”
OVS Plans Four More Stores by 2027
Building on its growing retail presence, OVS India plans to open four additional stores by the end of 2027. This expansion will take its total Indian retail network to seven stores.
The planned expansion covers several key markets. These include Delhi NCR, Mumbai and nearby regions such as Thane, Navi Mumbai and Vashi. The brand is also considering Pune, Surat, Bengaluru, Chennai, Hyderabad and Chandigarh.
To support this growth, OVS will focus on suitable shopping malls in Tier 1 cities and selected Tier 2 markets.
OVS Focuses on Responsible Fashion
Globally, OVS operates more than 2,600 stores across multiple markets. Alongside its retail expansion, the company continues to develop its responsible fashion initiatives.
These efforts include responsible sourcing, water-efficient processes and the use of recyclable materials. Together, these initiatives support the brand’s focus on combining accessible fashion with more responsible production practices.
OVS Mumbai Store Details
- Store: OVS, R City Mall, Ghatkopar, Mumbai
- Opening date: 23 October 2026
- Sales area: Approximately 12,400 sq. ft.
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Address: Lal Bahadur Shastri Marg, Amrut Nagar, Ghatkopar West, Mumbai, Maharashtra 400086
