Beauty

Oteria launches a digital film that drives awareness

Published: April 30, 2024
Author: Fashion Value Chain
Aims to advocate for holistic skincare practices based on the human body’s natural rhythm

The debut of a new brand film, “Skincare Symphony with Circadian Rhythm Melody,” was announced today by Rivpra Formulation’s skincare brand Oteria, which recently entered the direct-to-consumer (D2C) skincare market.

<Oteria: Your Skincare Symphony with Circadian Rhythm Melody!> 

The M&C Saatchi-conceived and -produced film has debuted on Oteria’s digital channels, showcasing each product with a different rhythm for a different time of day to meet 24-hour skincare demands. It plays to the rhythms of each person’s circadian rhythm.

“The film is set against the backdrop of a human body’s circadian rhythm, and with Oteria, our goal is to heighten awareness about skincare that suits one’s skin, 24×7,”

“As a brand, we take pride in providing gender-neutral holistic skincare solutions with a comprehensive approach to skin, hair, and body care, and the film is a testament to that commitment,” said Aditi Jain, Marketing Head at Oteria, further reaffirming the company’s commitment.

“The idea behind this film is to break away from the usual clutter of overloaded information, filled with jargons and terminologies, before and after feel, by the skincare industry,”

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