New Delhi, July 30, 2024: On Global Circadian Day, Vishnu Kaushal, a celebrity influencer, teams up with Oteria, a high-end D2C gender-neutral skincare brand, to promote Circadian Rhythm awareness. The partnership raises awareness of the significant influence circadian rhythm has on an individual’s health, happiness, and—above all—skin.
<Vishnu Kaushal Instagram post link>
Renowned for his captivating, funny, and engaging narratives, Vishnu Kaushal has published a clip on his Instagram handle to highlight the significance of circadian rhythm. He playsfully discusses how someone could end up being the “dad” of their relationship in his reel, highlighting routines like turning off all the lights, leaving parties early, getting enough sleep, working out, and not being addicted to a phone. He emphasizes how crucial it is to preserve the body’s circadian rhythm, especially while using Oteria’s skincare products—a point that skincare devotee Deeksha Rawat can understand. With more than 2.2 million followers, Mr. Kaushal’s involvement is anticipated to inform and raise awareness of the advantages of a 24-hour skincare routine.
On the collaboration Vishnu Kaushal saidWhen it comes to knowing the science behind things, I’m somewhat of a nerd. I started down the online rabbit hole a few months ago researching circadian rhythm and its impact on mental and physical health. The amount of time we spend in front of screens has made it nearly essential for everyone, especially members of our generation, to be aware of their body’s internal clock, or circadian rhythm. My latest social media collaboration with Oteria is a wonderful way for me to share the word about how important it is to recognize and honor our bodies’ natural cycles since feeling good on the inside is just as important as looking good.”
Our body’s 24-hour internal clock, or circadian rhythm, controls our sleep-wake cycles. This pattern is also followed by our skin, which synchronizes day and night. But disturbances from things like digital pollution, hectic lives, and extended screen time can upset this equilibrium, making your skin appear “lost in time,” tired, and older, as well as more vulnerable to outside aggressors.
Vibhor Rastogi, MD & CEO of Rivpra Formulations, expressed excitement for the partnership by saying, “While many talk about healthy living and glowing skin, it’s important to understand our body’s circadian rhythm, which helps us stay active and live holistically well. Oteria is a skincare line that was developed with this principle in mind.
At a recent Oteria event celebrating World Circadian Day, Bollywood stars such as Sangeeta Bijlani, Mirzapur star Isha Talwar, Dr. Aditi Govitrikar along with renowned dermatologists and influencers, shared their skincare experiences. They highlighted the importance of aligning routines with Circadian Rhythm, discussing how a consistent routine and products that sync with the body’s natural rhythm are crucial for optimal skin health.
Committed to developing a line of holistic skincare products, Oteria wants to spread knowledge about the four rhythms: Rise, Shine, Chill, and Yawn. The items are made to work in tandem with the body’s natural clock. Our circadian rhythm, which controls our 24-hour cycle of sleep and wakefulness, is essential for the health and renewal of our skin. Oteria hopes that by coordinating skincare regimens with these natural cycles, it will improve product efficacy, encourage skin radiance, and boost overall wellbeing.
