Bengaluru, March: A compelling fusion of design, crafts, and modernity Jodhpur-based lifestyle Orange Tree has launched its third store in Bengaluru which is also known as the Silicon Valley of India. Contemporary, charmingly Japandi, & unabashedly simplistic at its core, the 4,500 sq ft space is an artistically woven tapestry of Japanese minimalism balanced with the emotional warmth of Scandinavian hygge, a fluid and open expanse that stands as a treasure cove of lifestyle ensembles, ready to unfold many stories.
Envisioned as a souk with signature collections awaiting discovery at every turn, as one meanders through the space, the store within M Cube Spaces, in the suburb of RR Nagar, Bengaluru, amidst the spiritual magnetism of the RR temple, beautiful landscapes, and the serene Halagevaderahalli Lake, is yet another milestone achieved with unparalleled grace. With its flagship store in Jodhpur, a dreamy store launched last year in Hyderabad and now in Bengaluru, Orange Tree is paving the way to attain its vision and aspirations of spreading its retail footprint across the country to fast-evolving consumers.
“We are delighted to announce the opening of our newest store in the vibrant city of Bengaluru. With a unique cosmopolitan mix and evolving preferences, the city provides the perfect backdrop for our brand’s commitment to offering the finest lifestyle products, upholding our legacy to dress the modern home consciously with both elegance and comfort.
Orange Tree, the retail arm of Basant, which has been exporting furniture to leading international design brands since 1998, is renowned for its global aesthetics, craft-based furniture, and decor that is created consciously and mindfully in their 9,35,000 sq ft atelier in Jodhpur. At the Bengaluru store, step into the realm of pure enchantment, ascending to the first floor, abutting a rhythmic vertical garden, where a gentle and inviting aura envelops you. Embracing muted tones, off-white textured walls, and natural wooden flooring that exude tranquility whilst providing the perfect canvas to weave a narrative of quiet glamour. An expansive open floor plan in this 4,500 sq ft space seamlessly integrates experiential coves with an array of different furniture categories showcased with functionality and artistic innovation.
A shelf of chairs stands in a tete-a-tete with elegant side tables perched on elevations, while a bouquet of coffee tables poses on a stage bathed in natural light filtering through a picturesque glass facade. Leading on to cozy displays of diverse concepts and reaching an array of outdoor, weatherproof furniture that stands eloquently on green grass flooring casting the perfect vibe. Reminiscent of the traditional Jodhpur jharokhas in a contemporary avatar are five arches with a magnificent display of five diverse lighting collections. proudly announce their crowning glory- sustainable or bestseller, is proudly announced with wooden frames around them.
An ode to the cosmopolitan visitors, the space gives freedom to explore various styles and collections positioned strategically in a home-like ambience, in visually separate spaces that kindle one’s imagination. Collapsible organic curtains and suspended partitions artfully define the niches, keeping the fluidity of the space intact and awaiting meandering discovery. Reposeful bedroom collections, refined dining room settings, and modern living rooms with sofas and armchairs that beckon surrender to their embrace, all prompt holistic visualization. Rich and refined with simplistic design semantics, minimal and modern, reigned by a mid-century Scandinavian vibe, the collections anchor around creativity, sustainability, and impeccable craftsmanship with designs that transcend time.
Recreating a leisurely charm with a Zen ambiance, prompted by natural materials like wood, cane, rattan, stone, and metal amidst muted hues whilst carefully planned lighting hanging from industrial beams accentuates with genuine warmth. Punctuated with a serene nature quotient of greens, walls adorned with mirrors and accents while artisanal decor accents render playfulness amidst an edited calm. The masterstroke, a TV at the entrance that shines a spotlight on the behind-the-scenes magic at the manufacturing arm, where skilled artisans breathe life into the products, pays homage to these unsung heroes.
Website: https://www.orangetree.in/
