Get ready to glow up—because when fashion’s cool-girl energy meets K-beauty brilliance, the vibe officially shifts. This season, ONLY and LANEIGE join forces for a first-of-its-kind collaboration celebrating style, self-care, and everything Gen Z girl-coded.
A love letter to pop culture, confidence, and community, this partnership brings together two icons: one redefining what it means to dress cool, and the other mastering that dewy, just-got-my-life-together glow.
The collaboration captures “The Vibe Shift”—a cultural moment reflecting how fashion and beauty are transforming into joyful self-expression. Think clean-girl aesthetic meets effortless style, where glossy lips, glowing skin, and signature denim merge into one radiant mood.
From ONLY’s winter must-haves and premium fits to LANEIGE’s cult skincare heroes—Lip Glowy Balms, Water Sleeping Masks, and Tinted Lip Serums—this collection is your cue to look good, feel good, and glow harder.
With its pastel-meets-metallic palette and playful, high-energy campaign, the collaboration merges ONLY’s cool-girl DNA with LANEIGE’s luminous beauty world. The experience unfolds through immersive in-store events, influencer-led activations, and exclusive Myntra offers, making it this season’s biggest fashion-beauty moment.
Mini Sood Banerjee, Assistant Director & Head of Marketing at AmorePacific India, expressed her excitement:
“LANEIGE has always stood for confidence, radiance, and self-expression—qualities that resonate strongly with India’s young, style-forward consumers. Partnering with ONLY allows us to merge the worlds of beauty and fashion in a way that feels fresh, playful, and authentically Gen Z. Together, we’re not just launching a collaboration; we’re creating a cultural moment that celebrates individuality and glow in every form.”
At its heart, ONLY x LANEIGE is about more than what you wear or apply—it’s about how you feel: confident, carefree, and camera-ready. With giveaways, contests, and exclusive Myntra offers, the collaboration celebrates self-expression and self-care as the ultimate power duo.
The ONLY x LANEIGE “Vibe Shift” experience launches November 12 at the ONLY Store, Palladium Mumbai, and online exclusively on Myntra, complete with event goodies and curated offers.
Vibe. Play. Glow. ONLY x LANEIGE
