The ONLY Fit: ONLY India and Smriti Mandhana Celebrate Denim
ONLY India has unveiled its Autumn 2026 Denim Campaign featuring Indian cricket star Smriti Mandhana, bringing together the brand’s contemporary denim aesthetic and the confidence of one of India’s most recognised sporting personalities.
For ONLY, denim goes beyond being a wardrobe staple. It represents individuality, confidence and the freedom to express personal style. Smriti Mandhana reflects these values through her journey as an accomplished athlete and role model, embodying a generation of young women who are ambitious, self-assured and confident in creating their own identities.
Titled The ONLY Fit, the campaign places denim at the heart of the collection, showcasing a selection of jeans and statement jackets designed for versatile styling. From relaxed everyday dressing to more distinctive looks, the pieces are created to be mixed, matched and worn repeatedly, highlighting ONLY’s approach to denim as timeless and adaptable.
Speaking about the collaboration, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, “Smriti Mandhana is one of the standout icons of her generation, not just for what she has accomplished, but for how she has gotten there: on her own terms, in her own time, always staying true to herself. That quiet confidence and authenticity is exactly what ONLY represents. With this collaboration, we want to inspire young women across India to pursue their ambitions boldly and carry their individuality with pride.”
Speaking about the collaboration, Smriti Mandhana said, “What drew me to ONLY is the ease and energy the brand brings to style. That instantly resonated with me. Denim has always been a go-to in my wardrobe because it fits naturally into my day and gives me the choice to experiment with my look depending on the moment. Partnering with ONLY felt like a natural fit because we share the similar philosophy; trusting your instincts, keeping it effortless and always being open to switching things up.”
The ONLY Autumn 2026 Denim Collection is now available through the ONLY app, stores and online platforms.
