Expert Interview

Only: Crafting Chic Creations

Published: July 11, 2024
Author: Fashion Value Chain
  • Welcome to the world of ONLY, where we celebrate the enchantment of possibilities in everyday life. That is our philosophy: everything revolves around you. ONLY is absolutely unique in that it combines western fashion ahead styles with high quality and amazing pricing.
  • Each style is designed with a distinct ONLY feeling that resonates with the self-assurance, style, and carefree attitude of the style-conscious millennial.
  • We began operations in Denmark in 1995 and expanded into the Indian market with the opening of the first store in Mumbai in 2010.
  • After receiving an enormous reaction, we have rapidly grown our style footprint in the country, with 53 Exclusive Brand Outlets and 140 Shop in Shops to date.
  • Denim is our lifeblood, and we take pride in setting the standard for ‘denimizing’ the globe with our runway-inspired and trend-driven assortment of high-fashion denim apparel for the fun, daring fashionista! In effect, all ONLY collections embody the denim attitude, appearance, and image.
  • ONLY curates a distinct interpretation of fashion by incorporating the current trends, while keeping in mind the exclusive and differentiated fashion situations that each ONLY girl encounters.
  • The ONLY collections of high fashion western clothes have a distinct, modern personality combined with appealing styles and worldwide class.

The TVC media team got the chance to speak with Arbaz Sir and Sukanya Ma’am, the Sale Manager of Only Store. which is found in Mumbai. We get the chance to learn more about his adventure. He responded to every question in detail, making us understand it in depth, such as about their business, the products they produce, such as Denim Pant, Tops, Jumpsuit, Co-ord set, Floral Top, etc.

Can you describe your personal style and how it influence you?

Basically, I enjoy wearing loose clothing because I am a bit fat. So I dress according to my body type. So, here is the first thing. My own style is inspired by myself.

What are your favorite trend right now?

Trending right now. Actually, I work for a women’s brand. Personally, my favorite trend right now is bohemian. It’s currently popular because it’s summer and most people are purchasing beachwear, and I believe Bohemian is the greatest of them all. So right now, my personal favorite forever is Bohemian since it appears extremely gorgeous as well. So my favourite is Bohemian.

How you stay updated on latest fashion trends?

Have you heard of the app Pinterest? I’m always reading Pinterest. I always go through that. So I’ll keep myself updated solely through Pinterest. And I’ll see if you’ll use Instagram, which is quite helpful to me. This gives me a push.

What do you believe are the most important quality of success in fashion industry?

Creativity. The majority of the one and only creativity. You need to be creative and confident. That is all. There’s nothing else.

Can you share a memorable fashion project you have done in your life?

I have a few. First and foremost, I have my own fashion. I performed a fashion project that was extremely similar to memory. You are aware of a large number of memories. I was given the opportunity to understand fundamental concepts and had to go through them all. It was a lot of hard effort. Struggle vita because you couldn’t get some things you wanted, like specifics, but you got it done, like kese bhi karo but karke, and you know the fashion show was a success. So it is the finest recollection I have of my project.

What advice do you give someone starting the career in fashion?

Hard work. Do not stop. If you believe you will have ups and downs, you will doubt your ability to succeed. Don’t think about it. Just keep going. Even if you get lost, or if your customers give you a terrible review, anything. So you don’t get it, and I can’t do anything about it; just keep going, keep going, keep going.

What is the highlight of your brand?

Denim is our brand’s standout feature. We work quite hard, and our denim is of exceptionally high quality. You can see that the fit, hold, and grip are all extremely good. It is also environmentally responsible, as it will incorporate sustainable fashion.

Collection

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