– Compared to a 15% decrease during the same period last year, India’s apparel exports increased by 8.5% during the first half of the current fiscal year.
– Brands of India is being hosted at a time when foreign buyers are thinking about shifting 10–15% of their orders from Bangladesh to India, which may increase India’s monthly revenue by $300–400 million.
November 6, 2024, Mumbai: The 2nd edition of “Brands of India” will be held from November 12–14, 2024, at Za’abeel Hall 4, Dubai World Trade Centre, UAE, by the Clothing Manufacturers Association of India (CMAI), with assistance from the Ministry of Textiles, Government of India, Embassy of India in the UAE, Apparel Export Promotion Council (AEPC), Noida Apparel Export Cluster (NAEC), TEXMAS (Dubai), and Readymade Garments Merchants Group (Dubai).
Since Bangladesh’s political unrest has helped India’s apparel exports grow recently, many buyers have turned to Indian manufacturers to meet demand, particularly for urgent orders. This is why the Indian apparel manufacturers’ mega show is taking place at this time. Notably, foreign buyers are thinking about shifting 10–15% of their orders from Bangladesh to India, which may increase India’s monthly revenue by $300–400 million. During the first half of the current fiscal year, India’s apparel exports increased by 8.5%, while during the same period previous year, they decreased by 15%. In September alone, India’s exports increased by 17.3% year over year.
The Comprehensive Economic Partnership Agreement (CEPA), which abolishes a 5% import tax on ready-made garments (RMG), ushers in a new era of trade between India and the United Arab Emirates and gives India a stronger competitive advantage, particularly when compared to China and other key rivals. According to the Government of India’s Directorate General of Commercial Intelligence & Statistics, apparel exports from India to the United Arab Emirates totaled US$462.3 million between April and August of 2024. Given the upcoming Ramadan Eid at the end of March of the following year, demand is anticipated to increase.
The UAE has been a significant market for apparel for many years due to its competitive position, said Santosh Katariya, President of CMAI, when discussing the future. In addition to making up 12% of India’s total apparel exports, it facilitates trade with other nearby nations. The purpose of Brands of India is to promote our members to a variety of export markets, including the GCC states, the larger Middle East, North Africa, the European Union, and the CIS region.
India’s ambassador to the United Arab Emirates, H. E. Sunjay Sudhir, who will open the expo, emphasized that the UAE is India’s third-largest commercial partner. India’s second-largest export market is the Emirates. India is without a doubt one of the world’s largest exporters of clothing, and a large portion of our exports are manufactured under foreign labels. Indian brands, their inventiveness, and their abilities are greatly exposed to global markets through Brands of India. “The show gives Indian brands a strong platform in international markets and will help to improve the image of Indian apparel industry across GCC and neighboring countries,” stated Sunil Barthwal, Commerce Secretary, Ministry of Commerce & sector, New Delhi.
More than 150 Indian apparel companies and white label manufacturers will be included in the eagerly awaited show, offering a wide variety of fashion in men’s, women’s, and children’s wear, including casual, ethnic, formals, denim, athleisure, winter, sleepwear, innerwear, tops, bottoms, and much more. Retailers, chain and department stores, boutiques, wholesalers, agents, distributors, importers, traders, e-commerce, and buying houses from all over the world are thus presented with a unique sourcing opportunity.
According to Lulu Group International’s Director of Buying, Mujeeb Rehiman, “Brands of India is a great sourcing platform for the newest styles and collections.” The variety of exhibitors was excellent, and we were able to learn about India’s offerings at affordable costs. We were able to find some possible suppliers thanks to the event, and we could begin working with a couple of them. “We went to the show last year and had a great time meeting new vendors for our business,” stated a prominent Saudi Arabian retailer with multiple chain outlets. We received good outcomes and were able to source at reasonable pricing. We intend to return in order to investigate potential new connections.
1400+ Retailers, Wholesalers and Importers from UAE, Saudi Arabia, Oman, Qatar, Bahrain, Yemen, Egypt, Turkey, Angola, Ghana, Rwanda, Ethiopia, Morocco, Nigeria, Kenya, Somalia, Algeria, USA, UK, Australia, Canada, Germany, Greece, Singapore, South Africa and other countries have pre-registered to visit the fair.
“CMAI has given us a unique opportunity because there are customers coming from different parts of the globe that we wouldn’t have connected with otherwise,” stated Mohammed Shahid, Head of Global Sales & Marketing at Essa Garments, a prominent cotton knitwear exporter from Tiruppur. Establishing a presence, showcasing our capabilities, and participating in sourcing discussions are our main objectives. The show is perfect for showcasing our assortment of fashion ensembles to a broad spectrum of consumers. “This is our first time, and we are looking forward to the opportunity to network and have face-to-face contact, which is very important,” stated Abhishek Jain, Director of Urban Trail, a well-known casual clothing maker from Ludhiana. We are eager to meet with major shops in order to build enduring ties.
ome of the leading exhibitors at Brands of India include 8i, All Seasons, Amul Florio, Amul Kandyfloss, Anchor Socks, Ankhua, Arun Varun The Fashion Studio, Banswara, Berri Kids, Bodycare, Bodydecor, Boom Jns, Carbon, Cocosherry, Color Hunt, Cool Colors, Cotton Opera, Dazzle, Dedart, Denim Dusk, Eleventy One, Espanio, Essa Garments, Evolve, Fck Plus, Feel It, Figli, Floramour, Floret, Fort Collins, Frd13, Hi-Flyer, Inferno, Jeeboy, Johnston, Juniper, Lara Fashion Scarves, Little Times, Lux Premium, Lyra, Max First Cry, Millschi, Nari, Neo, Nitro, Noor By Aditee, Okane, One Ethnic, Only Boyz, Pep-Up, Real N Rare, Red Rose, Royal Raccon, Sara, Satya, Satya Fusion, Shahitaka, Shinaaya, Simone Federico, Sonari , Spread, Stocai, Terri Kidz, Tiny Times, Topman, TT, Urbasy Apparels, Vanesis, Venfield, Victor & Jane, Vitamins, Wink & Blink, Yoke & others.
In November 2023, the inaugural Brands of India event took place in Dubai with great success, drawing in 2800 international buyers from 63 countries. Over the course of three years, an estimated US$350 million in revenue is anticipated.
About CMAI
With more than 5000 members and more than 25,000 retailers served, the Clothing Manufacturers Association of India (CMAI) is the biggest representative organization for the Indian garment sector. Manufacturers, exporters, brands, and ancillary industries make up its membership.
In addition to advocating for policies, CMAI advises and supports its members on issues and projects pertaining to ESG. The SU.RE program was started by CMAI in 2019 to inspire members to adopt sustainability.
Since its founding sixty-one years ago, CMAI has made significant contributions to the growth of the sector. CMAI was the driving force behind the establishment of the Apparel Export Promotion Council (AEPC) in 1978. The Indian government has also given CMAI permission to grant exporters a Certificate of Origin (Non-Preferential).
The sole Indian association that speaks for the whole Indian apparel industry and trade in esteemed international fora like the Netherlands-based International Apparel Federation (IAF) is CMAI.
