Omaxe Chowk in Chandni Chowk wrapped up its Akshaya Tritiya Diamond Festival with remarkable success, witnessing a 20% rise in footfall and a massive 400% surge in overall consumer spending. This festive retail event, aimed at blending tradition with shopper engagement, saw enthusiastic participation from both brands and customers.
The festival’s highlight was its assured gifting campaign. Over 100 shoppers who met the spending threshold received diamond pendants and gift vouchers. Adding a surprise element, the top three shoppers were gifted gold coins, enhancing the celebratory spirit and customer satisfaction.
Prominent jewellery names including Tanishq, Kalyan Jewellers, Malabar Gold & Diamonds, CaratLane, and Senco Gold & Diamonds saw substantial sales during the event. Lifestyle and apparel outlets, along with the Dawatpur food court, also reported a boost in traffic, contributing to the festival’s vibrant and comprehensive appeal.
Jatin Goel, Executive Director of Omaxe Group, expressed gratitude and reaffirmed the company’s commitment to creating value-driven retail experiences. “We aim to transform culturally significant festivals into memorable and rewarding journeys,” he said, emphasizing the trust and growing loyalty among shoppers.
The Akshaya Tritiya Diamond Festival proved to be a resounding success, positioning Omaxe Chowk as a festive retail hotspot in Delhi-NCR, offering a complete shopping, dining, and celebratory experience.
