Obeetee previously collaborated with JJ Valaya as part of its ongoing ‘Proud to be Indian Series’, which translates fashion designers’ sensibilities into luxury carpets.
In a statement on the collection, Rudra Chaterjee, chairman of Obeetee, said, “It is truly inspiring to witness the dedication to preserving Indian culture, and Obeetee has set a remarkable example in this endeavor.” The Viraasat collection, commemorating 104 years of progress, features magnificent rugs that pay tribute to our rich legacy.”
“The collaboration of distinguished designers with the meticulous artistry at Obeetee fills me with immense pride as we introduce this new chapter in the legacy of carpet weaving,” according to him.
Obeetee’s Viraasat collection will be available for purchase in September in the company’s flagship locations in Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, and Pune.
