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Nykaa will hold the “Nykaaland” beauty and lifestyle fair in Mumbai.

Published: August 4, 2023
Author: Fashion Value Chain

For its debut beauty and lifestyle festival, “Nykaaland,” Nykaa, a retailer of beauty and lifestyle products, has partnered with events platform Bookmyshow.

On November 5 and 6, the tournament will take place at the Mahalaxmi Racecourse’s Royal Western India Turf Club.

Leading companies, makeup artists, dermatologists, entrepreneurs, tastemakers, and opinion leaders from the beauty, fashion, and lifestyle industries will all take part in the two-day event.

Anchit Nayar, executive director and CEO of Nykaa Beauty, commented on the event in a statement, saying, “Throughout our ten-year journey in India’s beauty and lifestyle industry, Nykaa has been at the forefront of transforming the landscape, introducing consumers to innovative beauty concepts and well-known international brands. In order to highlight great products and experiences, we want to bring consumers, creators, and communities together. Nykaaland symbolises this ambition.

Nykaaland will serve as a platform to celebrate variety, stimulate creativity, and transform how India indulges in the realm of beauty, said Owen Roncon, chief of business live events at Bookmyshow. The festival’s inaugural edition will bring together a highly sought-after, carefully curated collection of one-of-a-kind experiences, allowing millions of consumers access to local and worldwide fashion and beauty businesses as well as artists, creating a lasting impression on the beauty scene.

Charlotte Tilbury, Murad, Huda Beauty, MAC, Clinique, Lakmé, Dove, Maybelline, L’Oréal Paris, L’Oréal Professionnel, Benefit Cosmetics, Sol De Janeiro, Pat McGrath, and Anomaly are just a few of the companies taking part in the event.

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